Samsung knocks Apple Maps in Sydney marketing stunt
Nic Healey/CNET AustraliaThe lost vehicle and signage, of course, are referring to recent incidences of people getting stranded in a wilderness area around Australia's Murray-Sunset National Park instead of the town of Mildura after searching for the latter in Apple's Maps software.Over the weekend, local Australian police put out a notice encouraging iPhone owners to rely instead on paper maps or an alternate GPS system. The issue has since been fixed and attributed, in part, to a double listing in the national GPS database. Samsung's poke at Apple is just its most recent marketing attack. The company has put considerable resources into a TV advertising campaign knocking Apple's devices as under-featured, and those who shop for it as out of touch.The two companies continue to duke it out in the courtroom, with some of the fallout from the August verdict -- which found Samsung had infringed Apple's patents involving the iPhone and iPad -- to be determined over the next few weeks.
